Media Handbook

Background

Media plays an important role in society, shaping and influencing how people think about, understand and perceive issues. For civil society, media can play an important part in helping us to shape opinions, provide information and advocate for change. But to harness this influence, we need to know how the media works, how to connect with journalists and how to “speak their language”.

What’s in the tool

This handbook contains a series of ‘tip sheets’ designed to help better connect with media and turn important issues into news:

Contents:

Tip sheet 1……….Approaching the media
Tip sheet 2……….Hard hitting headlines
Tip sheet 3……….How to present content
Tip sheet 4……….Selecting spokespeople
Tip sheet 5……….Newspaper interviews
Tip sheet 6……….Radio & TV interviews
Tip sheet 7……….Crisis media interviews
Tip sheet 8……….Appearance during interviews
Tip sheet 9……….Creating a home studio
Tip sheet 10………Newsworthiness
Tip sheet 11………Avoiding jargon

Downloads

Download in English

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