Title Page
 
Chapter 1:
Guide to this Manual
 
Chapter 2:
Millennium Development Goal Campaign
 
Chapter 3:
Campaigning toolkit

 
Chapter 4:
Campaign Tools
  1. Using the Media
  2. Building networks and coalitions
  3. Advocacy and lobbying government
  4. Direct Action
  5. Action Research
  6. Using Formal Political Processes
  7. Using the Law
 
Chapter 5:
Campaign Skills
 
Chapter 6:
Campaign Tips
 
Chapter 7:
Links to Campaign Resources
 
   
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Chapter 4: Section 4
Campaign Tools

Direct action

What is direct action?

Direct action around a campaign goal may take many forms, including demonstrations and stunts. The demonstration is the most visible expression of people power. It is the muscle flexing of those who have neither money nor authority. In many developing countries, mass-scale demonstrations, protests, marches, strikes and boycotts have played a powerful role in bringing about political and socio-economic change. In some countries, however, the influence of the mass media has changed today’s art of demonstrations. Small-scale, high impact stunts are used to reach the huge audiences that a few column inches or broadcast seconds can bring. Direct action is essentially demonstrative. It is, first of all, civil action – an alternative to the military option of armed resistance – and is therefore usually non-violent. It is a tool of pressure that demonstrates the determination of campaigners and raises the confidence of supporters.

Critical success factors

  • Mass demonstrations work best around issues that affect the community deeply. If people feel strongly about an issue they are more likely to give physical expression to it, for example the marches around the Iraq war or poor people demonstrating for access to services such as water in slum areas
  • Demonstrations should be carefully planned to ensure safety and media coverage.
  • Stunts should include an element of humour if they are to attract media coverage and remain in the minds of the general public.
   

Indonesian NGOs raise a laugh

Frustrated by the lack of decision-makers’ response to the needs of the poor, NGOs in Indonesia captured the media’s attention at the opening of parliament by presenting each representative with a gift – an ear-bud to help them clean out their ears so they could hear the cries of the poor. The publicity and fun generated by this action raised the public’s attention to the issues in an effective way.

 

  • Mass demonstrations and stunts should be part of a wider campaign and not isolated events.
  • The legality of the action should be carefully considered and preparations made to manage the consequences of the action. In particular, the relationship with the police needs to be managed
  • Where civil disobedience is practised, it needs to have a highly principled basis that is easily articulated and defended. It is important that it be restrained in order to be effective.
   

Gandhi demonstrates the power on non-violent action

A non-violent revolution is not a program of seizure of power.
It is a program of transformation of relationships
ending in a peaceful transfer of power.

Mahatma Gandhi, 1942

The Mahatma (Great Soul) gave a new meaning to non-violence. He said that anything gained through violence was not worth having.
Born Mohandas Karamchand Gandhi in Gujarat, India in 1869, he qualified as a lawyer in England before practising in South Africa. South Africa, which was notorious for racial discrimination, gave Gandhi the insults which awakened his social conscience. He refused to remove his turban in court; he was thrown out of a first-class railway compartment; he was beaten for refusing to move to the footboard of a stage-coach for the sake of a European passenger; and he was pushed and kicked off a footpath by a policeman. During a farewell party before he was to sail for India, Gandhi noticed in the newspaper that a bill was being proposed that would deprive Indians of the vote and stayed to fight for Indians rights in South Africa. This marked the start of a number of years of non-violent protests including refusing to register, burning registration certificates and breaking of unjust laws. As a result of these actions, Gandhi was arrested on numerous occasions and sent a total of 249 days in South Africa jails, many of them doing hard labour.

From the beginning of his life as a protester, Gandhi was directed by his deep religious convictions. He believed that violence was always wrong.

Gandhi returned to India in 1915. There was a great poverty among the Indians too. The British were ruling India harshly, taking taxes that the people could not afford, preventing Indians from ruling their own country, discouraging their industry and using force to control the people. Gandhi started out his protests by home-spun khadi in order to encourage self-sufficient village industries and thus help alleviate poverty in India. He used this time to learn more about workers suffering and exploitation leading to his first of many arrests in India.

Appalled by the suffering, Gandhi called for an economic boycott and on April 6, 1919 all Indians stopped working for a day. Several more acts of non-violence followed. In October 1920 at the annual Indian Congress, 14,000 delegates enthusiastically agreed on non-cooperation with the British and to end untouchability. Gandhi promised that non-cooperation would bring about self-government.

Gandhi travelled throughout India addressing mass meetings, and imported fabrics were burned. When the Prince of Wales (Edward VIII) visited Bombay in November 1921, protests degenerated into mob violence with looting. Some policemen were beaten to death. In three days of riots, 58 Bombay citizens were killed and four hundred were injured. Gandhi went on a fast to end the violence and in December the arrests began. By the time Congress met in the last week of 1921, there were 20,000 in jail. Some nationalist patriots urged rebellion. Although Gandhi believed that cowardice is worse than violence, he still believed that nonviolent action is better than both. Six thousand delegates approved Gandhi's resolution for civil disobedience of all government laws, especially those banning public meetings.

In March 10, 1922 Gandhi was given his only judicial trial by the British. At this he explained, "In my opinion, non-cooperation with evil is as much a duty as is cooperation with good." He was sentenced to six years. He was in fact released after 22 months after he had an appendectomy.

On his release he said that if Indian had not gain independence by 1930 it was time for war. It had not. On January 26, 1930 he asked people to celebrate Independence Day, and he proclaimed a manifesto that India must sever its connection with Britain and attain complete independence. Gandhi announced an eleven-point program that included reducing land revenue by fifty percent, abolishing the salt tax, prohibiting alcohol, passing a tariff to protect against foreign cloth, enacting a coastal reservation bill to help Indian shipping, revaluating the rupee, reducing military expenditures by at least fifty percent, reducing salaries of civil servants by half, releasing all political prisoners except for murder, abolishing or controlling the Criminal Investigation Department that was targeting Congress, and issuing firearms for self-defence under popular control.

The war started with the tax on salt. Salt can be taken from sea water but in India all salt was made and sold by the British government who made money out of it. Gandhi said the salt belonged to India and that he would break this law.

First, he asked to discuss the issue with the Viceroy, the head of the British government in India. The Viceroy refused, thinking it was unimportant. Then, on 12 March 1930, when he was sixty years old, Gandhi set out with his followers to march 322 kilometres from his home to the sea to make salt. For twenty-four days the people of India and the rest of the world followed his progress. The anticipation was intense. On 6 April, with thousands of onlookers Gandhi walked into the sea and picked up a handful of salt. This act of defiance was a signal to the nation. All along the coast of India people made salt illegally. He wrote, "I want world sympathy in this battle of Right against Might." A month later Gandhi was arrested and tens of thousands had been put in prison.

Gandhi and the people of India spent many years engaging in civil disobedience and protesting before the British finally left. They continued to march, to refuse to cooperate and to stretch British resources by allowing themselves to be imprisoned.

Finally India achieved success in 1947 when the British gave up their rule and India became independent.

 

 

 

Actions

Below are a few of the more popular direct actions. A fuller list is provided in the box at the end of this section, giving 100 ideas for direct action.

  • Marches or processions
  • Mass demonstrations
  • Picketing
  • Stunts
  • Civil disobedience
    • Sit-downs and obstruction
    • Occupations and trespass
  • Non-co-operation and non-payment
  • Getting arrested and being sued

Obstacles and challenges

  • Mass events can be high-risk for a campaign, as they require extensive planning and preparation, considerable investment in the form of equipment and publicity costs, and the recruitment of a sizeable workforce, yet there is no way of guaranteeing a good turnout.
  • Each country has its own laws and many municipalities have by-laws governing demonstrations and you need to familiarise yourself with these. It is important to consider the role of the police and how you wish to interact with them. Civil disobedience can result in criminal charges and this should be anticipated and prepared for.
  • It is important to have well trained marshals or stewards at a public demonstration to ensure the safety of protesters.

Benefits

  • Direct action provides an opportunity to mobilise grassroots support for an idea or issue. Where issues cut deep into the fabric of society this is often the only way that communities can demonstrate their disapproval or support for an issue or a policy. Grassroots support for an issue gives campaigning organisations a great deal of power when it comes to lobbying for example anti-apartheid demonstrations or the campaign for nuclear disarmament.
  • Media coverage is usually good and it gives a chance for the voice of ordinary people to be heard in a spontaneous and unrehearsed manner.
  • Mass demonstrations often put local politicians in a difficult position, by forcing them to take a stand either for or against a particular issue. Both support and opposition by politicians provide good campaigning and lobbying opportunities for example union action against free trade zones.
  • Demonstrations and stunts can be an effective way of bringing an issue to the attention of the general public for example the actions of Greenpeace.
   

Workers Fight for Rights in Free Trade Zone, 2004

More and more textile plants in North America are closing their doors and shifting production to low-cost factories in the South that labour activists call ”sweatshops”, and Haiti's minimum wage is the hemisphere's lowest. A union's fight for higher wages calls into question the “race to the bottom.”

As accusations of union-busting fly, labour bodies like the International Confederation of Free Trade Unions (ICFTU) are protesting.

Grupo M, the largest employer in the Dominican Republic, where it has 13,000 workers in 24 plants, built the free trade zone and the first two of a dozen projected factories there with a 12 million-dollar loan from the World Bank's International Finance Corporation (IFC). Although international mobilising forced the IFC to include language in the loan about respect for workers' rights, CODEVI has been the site of labour strife almost since it opened.

SOKOWA (Union of CODEVI Ouanaminthe Workers) organized a massive one-day strike that was almost universally respected by workers. ”We want decent salaries, better working conditions and collective bargaining,” organiser Georges Augustin said. Workers regularly work a 55-hour week with no overtime pay, and that most employees earn 12 and not 20 dollars. “A plate of food outside the plant costs 25 gourdes (almost one dollar). If you eat twice, that's most of your salary,” Augustin explained. ”When you are trying to make people do what's right, you have to go all the way.”

 

 

100 ideas for direct action (taken from M Lattimer)

Protest (symbolic actions)

1. Refusal of assembly to disperse

2. Sit down

3. Bodily interjections (e.g. protesters placing themselves between whalers and their prey)

4. Bodily obstruction (e.g. lying in front of bulldozers)

5. Trespass into closed areas

6. Airborne invasion (flying balloons over a target)

7. Occupations

8. Inviting arrest / imprisonment

9. Sit-in

10. Stand-in (joining queues at sites to dissuade customers)

11. Ride-in (use of restricted transport)

12. Pray-in (attend services of religious institutions opposed to change)

13. Return of waste products (returning dumped waste)

14. Heckling

15. Guerrilla theatre (theatre involving bystanders)

16. Public burnings of papers

17. Protest strip

18. Graffiti

19. Defacing signs or advertisements

20. Adoption of new signs or names

21. Refusal to collaborate with government bodies

22. Declining government awards or appointments

23. Boycott of elections

24. Hunger strike

25. Penitential (satyagrahic) fast

Social actions

26. Ghosting (persistent following of individuals)

27. Personal harassment (e.g. taunting, picketing home)

28. Publicising individual’s activities

29. Social boycott (e.g. refusal to trade with individuals)

30. Ostracism (radical form of social boycott)

31. Denial of sexual relations

32. Excommunication

33. Boycott of meetings, events or lectures

34. Group silence (e.g. audience refusal to engage)

35. Walk-out

36. Picketing

37. Breaking social taboos

38. Socialising with outcasts

39. Harbouring fugitives

40. Sanctuary (use of buildings to harbour individuals)

41. People’s public hearings and courts

Boycotts and strikes

42. Consumers’ boycott of goods

43. Consumers’ boycott of producer

44. Withholding of rent

45. Refusal to pay tax

46. Refusal to pay debts or charges

47. Withdrawal of bank deposits

48. Retailers’ boycott

49. Blacking of goods by suppliers

50. Blacking of raw materials by workers

51. Demonstration strike

52. Go-slow

53. Work-to-rule (a form of go-slow in which all the rules and regulations are meticulously observed)

54. Co-ordination of reporting sick

55. Overtime strike

56. Selective strike (withdrawal of labour on selective activities)

57. Detailed strike (strike joined by workers one-by-one)

58. Bumper strike (striking firms in an industry one-by-one to expose them to competition by rivals)

59. Wildcat or lightning strike

60. Lock-up or stay-in strike

61. Reverse strike (e.g. carrying out public works unpaid in order to draw attention to need)

62. Personal strike (individual refusal to obey orders)

63. Hartal (cessation of economic activity for limited periods in protest by entire community)

64. General strike (strike by workers across industry, main tenet of revolutionary syndicalism)

Non-cooperation and obstruction: actions by outsiders

65. Overloading facilities or services

66. Overloading administrative systems

67. Slow or cumbersome compliance with regulations

68. Stalling by customers (e.g. by drawing out or complicating routine transactions)

69. Breaking bad laws on principle (e.g. non payment

70. Publishing secret material

71. Disclosing secret identities

72. Tracking (e.g. following military deployments)

73. Forgery of letters

74. Breaking official blockades

75. Refusal to recognise appointed officials

76. Non-cooperation with police, etc.

77. Removal of street signs, door numbers, etc.

78. Closure of roads

79. Infiltration of institutions with spies or saboteurs

80. Electronic picketing

81. Spoiling or contamination of goods

82. Monkey-wrenching

83. Liberating animals in traps or laboratories

Non-cooperation and obstruction: actions by insiders

84. Refusal to perform selection actions

85. Failure to pass on information / instructions

86. Deliberate inefficiency

87. Industrial sabotage

88. Non-cooperation by juries

89. Non-cooperation or mutiny by security forces

90. Non-cooperation by government units

Positive direct action

91. Non-retaliation

92. Entryism

93. Alternative radio / newspapers

94. Alternative schools

95. Selective patronage (e.g. fair trade)

96. Alternative economic bodies (e.g. cooperatives)

97. Alternative economies (e.g. local exchange trading schemes)

98. Suspending specific regulations within community (e.g. property rights in a commune)

99. Selective refusal of entry (e.g. gun-free zones)

100. Alternative community with independent sovereign government.

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