|
There are many different types of campaigns you
can run:
- Mobilising and involving people – for
example, anti-crime campaigns or the polio campaign
| |
 |
|
Volunteers help realise Goal 6:
Halting the incidence of major diseases
In 2000, ten million people volunteered
to support the immunisation of 550 million children as part
of the Global Polio Eradication Initiative. The vast majority
were concerned citizens, volunteering in their own communities.
They gave their time to ensure that children reported to immunisation
stations, were properly documented, and received the oral
vaccine. The total value of the support provided by volunteers
was estimated at $10 billion, well beyond the reach of governments
or international and national organisations. This example
illustrates well how the solidarity and creativity of millions
of ordinary people, channelled through volunteerism, are key
to achieving the Millennium Development Goals (MDGs). |
- Presurising decision makers – for example,
marches to councils / police stations demanding national or global
action.
| |
 |
|
|
Palestinians and Israelis march
On 7 February 2004 an estimated 3000 protesters,
including Palestinians and Israelis, demonstrated against
Israel's controversial separation barrier which cuts through
the West Bank. Protesters marched along the wall for two kilometers
in the biggest anti-wall demonstration yet.
"No to apartheid," and "the
wall creates a prison for Palestinians, a ghetto for Israel,"
the demonstrators chanted, many of them waving Palestinian
flags.
The protest was organised to
put pressure on the Israeli government by two peace groups,
the Israeli-Palestinian Taayush movement and the Israeli Gosh
Shalom Movement. They call for ending the occupation and withdrawing
from the West Bank.
|
| |
 |
|
Citizens
unite to achieve Goal 2: Global Campaign for Education (GCE)
Education is a basic human right and is
fundamental to the fight for human dignity and freedom. Worldwide,
125 million children and 880 million adults have been denied
that right. A further 150 million children will not finish
primary school.
The Global Campaign for Education (GCE)
promotes education as a basic human right, and mobilises public
pressure on governments and the international community to
fulfil their promises to provide free, compulsory public basic
education for all people; in particular for children, women
and all disadvantaged, deprived sections of society.
April 19-25 2004 saw the world’s biggest
ever lobby on education. The Campaign mobilised 850 000 people
in 105 countries to lobby for Goal 2 by calling on their governments
to prioritise and provide resources for education. In support
of the GCE, young people in the UK invited their MPs to come
back to school for a day, and told them why they think education
is so important.
Source: CGE website |
- Informing and educating the public –
for example, voter education campaigns
| |
 |
|
Uganda
postage stamps
Uganda issued a set of postage stamps on
the eight MDGs. The designs were developed during an earlier
action, an MDG painting competition in secondary schools.
|
- Changing behaviour and attitudes – for
example, HIV/AIDS campaigns such as the TAC campaign detailed
at the end of this section.
- Persuading people to support something –
for example, election campaigns or campaigns against hunger
| |
 |
|
Brazil
takes action on Goal 1: Zero Hunger Campaign
President Lula da Silva’s Zero Hunger
Campaign is an innovative approach to eradicating hunger and
achieving MDG Goal 1. Brazil has one of the highest income
inequalities in the world. There are 46 million poor people
in Brazil. Zero Hunger was created to fight hunger and its
structural causes, going beyond eliminating hunger today by
ensuring long-term food security for all Brazilians. It aims
to ensure that all families are able to feed themselves with
dignity and with the regularity, quantity and quality required
for the maintenance of physical and mental health. The program
includes direct aid to the poor, but also training to help
people feed themselves, and it involves businesses and ordinary
citizens as well as government.
Zero Hunger gives the poor an electronic
Food Card to receive food aid if they take a three month literacy
course. It teaches them how to build cisterns to collect rainwater
and how to plant vegetable gardens. It also enlists local
community volunteers to help collect emergency food baskets,
clothes and medicine, provide weekly meals for the hungry,
develop seed banks, offer courses about food nutrition, etc.
Popular support for the program is very strong, with affluent
neighborhoods organising gift campaigns and large companies
offering free advertising, phone lines and other services.
“Micro-credit” financing—small loans to
poor people to set up a business or family agriculture—is
especially encouraged, as it has been so successful around
the world.
The Zero Hunger project is inspiring people
in all walks of society (actors, musicians, churches, youth
groups, business, etc.) to form partnerships with government
in this effort. As President da Silva explains, “If
every business entity, every person who has a soul and political
awareness in this country decides to join this campaign to
do away with hunger…it won’t be the miracle of
one President. It will be the miracle of the Brazilian society….Don’t
keep waiting for the Brazilian government….”
|
And finally, campaigns that build a positive image
for an organisation or a brand – for example, the campaign
to market South Africa as a tourism destination.
Many public issue campaigns combine more than
one of the above types of campaigns.
| back |
next |
 |
|
|