Title Page
 
Chapter 1:
Guide to this Manual
 
Chapter 2:
Millennium Development Goal Campaign
  1. The Millennium Declaration
  2. The Millennium Development Goals
  3. What is special about the Millennium Development Goals?
  4. The “No Excuse” Campaign
  5. The United Nations’ role and responsibilities for the campaign
  6. The Millennium Development Goals Campaign Unit
  7. Government’s role and responsibilities for the campaign
  8. Civil society’s role and responsibilities for the campaign
  9. The private sector’s role in the campaign
  10. The role of other actors in the campaign
  11. Case Study: The International Campaign to Ban Landmines (ICBL)
 
Chapter 3:
Campaigning toolkit
 
Chapter 4:
Campaign Tools
 
Chapter 5:
Campaign Skills
 
Chapter 6:
Campaign Tips
 
Chapter 7:
Links to Campaign Resources
 
   
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Chapter 2: Section 2.5
Millennium Development Goal Campaign

The United Nations’ role and responsibilities for the campaign

The United Nations (UN) is the umbrella body under which the MDG Campaign is co-ordinated. In support of its efforts to ensure that the MDGs become an integral part of the priorities and actions of a broad range of actors globally, the UN has developed a four-pronged strategy, namely:

  • Monitoring: Systematic and sustained tracking and review of progress through MDG reports and country office programmes
  • Analysis: Definition and assessment of the policy dimensions of achieving the MDGs
  • Campaign support: Through the MDG office collaborating with a wide range of partners to harness existing energy and capacity and foster a self-sustaining movement
  • Assistance: Goal-driven assistance to address key constraints to progress.

Implementing the strategy, the MDGs have been integrated into every United Nations programme, and a MDG Campaign office has been set up by the UN. The Campaign office will support national processes and the build-up of a global MDG movement with international events and joint action across the world. By providing an international platform, the Campaign aims to strengthen each national campaign. The MDG Campaign will provide:

  • Global credibility and legitimacy
  • Leverage to bring actors together, for example, the private sector, governments and CSOs, around a common set of goals.
   

UNDP brings actors together

UNDP brought together representatives from more than 14 African countries in a week-long workshop that highlighted the critical role communities play in achieving the MDGs. The workshop resulted in learning exchange agreements that support the MDGs through the transfer of knowledge from one community to another, often in countries distant from one another. At the week’s end, the diverse groups presented to the Kenyan government’s Assistant Minister of Planning and National Development and the Minister of Environment a community declaration of policy considerations on the MDGs. As a result, the Ministers publicly recognised local communities as key partners in sustainable use of the environment, fighting poverty and combating HIV/AIDS. This also led to the Ministry of Planning and National Development officially launching a civil society organisation (CSO) campaign on the MDGs in Kenya.
(UNDP, The Blue Book)

 

  • Guidelines on how the MDGs can be achieved and support to local, national and regional efforts
  • A platform to develop international coalitions and networks
  • A platform for highlighting national issues, linked to the goals, in the international arena
  • A knowledge centre responsible for co-ordinating and sharing information
  • A mechanism to monitor delivery through the MDG Reports required of every country

 

   

Processes for MDG Reports

By facilitating the production of the first MDG reports in over 40 countries the UN and their civil society counterparts introduced governments to the key issues, including the national status of the goals, the adequacy of data and its relevance. The reporting process helped governments understand the utility of the MDGs. Discussion around the reports demonstrated the benefit of the Report as a tool for dialogue, debate and coalition building.

These benefits need to be exploited for each of the multilateral reports required from every country, namely:

  • Human Development Report: In-depth nationally-owned policy analysis document with bold policy messages
  • MDG report: User-friendly report on the status of progress to date and distance to travel to reach the MDGs
  • Poverty Reduction Strategy Paper: Medium-term action plan describing national poverty reduction programmes.

 

 

 

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