This manual aims to assist you and your civil society organisation in campaigning for the Millennium Development Goals (MDGs). The Millennium Development Goals form an ambitious agenda for reducing poverty and improving lives. World leaders formulated the MDGs at the United Nations Millennium Summit in September 2000. Each goal contains one or more targets to be reached by 2015, and each country has to set realistic, time-bound and measurable national development goals in line with these targets.

Although it is governments who are responsible for achieving these goals, civil society organisations (CSOs) need to hold government to account. Whether your organisation is locally, nationally or regionally focused, the opportunity exists to link your efforts with the MDG Campaign at all levels. This toolkit aims to assist you by:

• Giving you some basic information on the Millennium Development Goal Campaign
• Guiding you through planning a campaign
• Providing you with some essential campaign tools
• Alerting you to a few campaign skills
• Inspiring you through case studies on MDG campaigns that have been run around the world
• Motivating you with practical hints and tips
• Linking you to UN support and to other people with similar aims.

There are many existing campaign guides and manuals. This toolkit complements the excellent material that already exists and refers you to it wherever possible. It provides a framework and a starting point. You will need to customise the ideas and obtain the relevant information for your own country or region.

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